On the 15th, a representative for Amore Pacific announced that actress Song Hye Kyo is the new model for their brand Laneige.
The marketing communication team's boss for Amore Pacific stated, "With her transparent, clean skin and alluring eyes, she is the finest choice for a beauty model" also adding "She is the best actress to match well with Laneige's recently more sophisticated and chic image as well as Laneige's pursuit of becoming a premium brand."
Meawhile, Song Hye Kyo recently completed her first photo shoot at F Studio in Seoul's Kangnam where she greatly impressed officials with her various poses and facial expressions, proving how well she matches with Laneige's 'sophisticated and chic image.'
After 2 years of preparation, Laneige's 'Snow Crystal' line was released and is currently marketed in department stores in China, Hong Kong Kong, other Asian contries, and Russia.
Song Hye Kyo's activities as a Laneige model will begin next month lasting for a year. She will not only do activities in Korea but overseas as well.
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